Claudia B.

About Claudia B.

With over 8 years as Digital Launch Manager at Palo Alto Networks, I specialize in web content management, digital marketing strategies, and Adobe Analytics. My role involves shaping and executing strategic roadmaps for digital marketing initiatives, ensuring seamless collaboration with web developers to create scalable AEM components and templates that enhance efficiency for Go-to-Market teams. As the primary technical liaison for executive stakeholders, I facilitate transparent communication and mitigate risks for critical digital projects. Focused on delivering exceptional user experiences, I leverage data from Adobe Analytics to implement iterative UX improvements and drive conversion. My commitment lies in enabling impactful digital transformations through innovative and efficient solutions.Key Career Highlights:Scale: Orchestrated 11 major global campaign launches in a single quarter.Impact: Driven content engagement lift for flagship cloud security platforms.Reach: Managed digital execution for campaigns yielding over 1 Billion overall impressions.Process: Lead enforcer of the MET (Marketing Execution Team) framework, ensuring 100% SLA compliance across global theaters.I thrive in fast-paced, multi-threaded environments where \"impeccable\" execution and creative problem-solving are the standard.

Experience

1. Digital Launch Manager

   Palo Alto Networks

   May 2022 — Present · Santa Clara, CA, US

   Drive the strategic roadmap for digital marketing initiatives, transforming high-level campaign visions into actionable technical sprints.Collaborate with Web Developers to build and deploy scalable AEM components and templates, enabling faster content updates for Go-to-Market (GTM) teams.Utilize Adobe Analytics insights to perform post-launch analysis, identifying friction points and implementing iterative UX improvements that increased conversion.Act as the primary technical point of contact for executive stakeholders, providing transparent status reporting and proactive risk mitigation for mission-critical digital projects.

Education

• University of California, Santa Cruz

  Internet Programming

  2000

• Foothill College

  AA

  1998 — 2000

Skills

• Css
• Enterprise Search
• Web Applications
• Marketing
• Product Management
• Saas
• Website Development
• Web Development
• SEO
• E-Commerce
• Mobile Applications
• Sem
• Online Marketing
• Search Engine Optimization (SEO)
• Web Analytics
• Content Management Systems (Cms)
• Cms
• Content Management
• Software as a Service (Saas)
• Analytics
• Email Marketing
• Google Analytics
• Web Content Management
• Html
• Javascript
• Online Advertising
• User Experience
• Enterprise Software
• Enterprise Content Management