Nick Miller

WORK HISTORY

EDUCATION

ABOUT NICK MILLER

I work primarily small business banking and commercial banking groups who typically face three sales problems: • Focus: where to concentrate marketing and sales efforts to win • Value: Defining and articulating value and differentiation • Confidence and competence: Building banker skills to provide value with and beyond bank products. We work side by side with clients to design and implement street-level value propositions, marketing strategies, sales tactics, and training so that sales teams generate more profitable banking relationships, faster, and avoid loss of market share, revenue, and team members who seek better opportunities elsewhere. For example, we worked with a major regional bank’s newly formed business banking deposit sales team: • Clarified the language used to characterize the target market • Developed language to advocate why consider me and this bank for a deposit relationship • Integrated new sales tactics with existing bank methods for approaches to potential new clients • Developed and led training for the team members and their sales leader First six months results exceeded bank expectations. I’ve consulted with community, regional, and money center banks and credit unions in the US, Canada, and Mexico on content marketing strategy, sales strategy, implementation of new sales initiatives, business partner alignment, value propositions, sales process, customer experience, sales support and enablement, and staff skills development and training. My articles at Clarity’s web site, include: • Switching Sales Focus to Deposits and Cash Management • Trusted Advisors in the Small Business World • The Whole Enchilada: Attracting the Whole Small Business Relationship Early in life, for a few brief and glorious moments, I thought I would be a professional musician… and then I decided to go to business school. After a few years in banking and a lot of years in consulting, I founded Clarity Advantage. It\'s been far better than the world tour. No regrets. Now,I am proudly a co-founder of the leading industry intelligence platform, Vertical IQ; the American partner for small business content strategy provider The Small Business Company; and a director on the board of the Irish software company, Econiq. I live in Cambridge, Massachusetts four guitars, an old baritone horn, dozens of books on small boat sailing, and a treasury of bright bow ties.