Clarisse Pieter
Senior Country Manager Benelux @Glow25
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WORK HISTORY
Senior Country Manager Benelux @Glow25
Berlin, DE
Driving year-over-year revenue growth in Benelux into 6-figures values by refining market positioning, supporting P&L strategies, and unlocking new growth opportunities. • Increased cultural focus and conversion by leading localization across messaging, campaigns, UX, and customer journeys, raising returning-customers from 5% → 23%. • Led cross-functional teams (Marketing, CRM, CS, Brand, Socials, Tech, Product, Ops) to drive alignment and collaborations, resolve blockers, and streamline execution, resulting in improved operational efficiency and scalable workflows across the region. • Oversaw Benelux platform operations (Shopify QA, troubleshooting, content, and performance optimization) to ensure accuracy, stability, and a consistent customer experience. • Represented the Benelux region and broader market expansion topics in monthly business reviews, performance deep-dives, and strategic planning cycles.
EDUCATION
Rotterdam University of Applied Sciences
Bachelor of Business Administration - BBA, Communication Multimedia Design
ABOUT CLARISSE PIETER
Ever wondered what actually makes a market expansion work, beyond the launch plans, the strategy decks, or the numbers?That’s often where things get interesting. Where expansion meets localisation, and where the presence (or absence) of clear direction starts to show. It’s usually the difference between ideas that look good on paper and growth that actually holds up.As Senior Country Manager Benelux at Glow25, I work in fast-paced environments where growth needs to happen without overcomplicating things. My focus is on clear positioning, locally grounded decisions, and cross-functional full-funnel growth together with product, operations and marketing. I enjoy turning observations into something practical and helping brands feel genuinely local rather than simply “translated”.Across several markets, I’ve supported stronger revenue performance, higher retention, and more meaningful customer journeys, often by connecting dots between teams, aligning priorities, and making sure solid strategies don’t get stuck halfway.I’m curious by nature, practical by default, and genuinely interested in ‘the WHY’ people choose one brand over another, and how companies can use that insight to grow in a way that makes sense.Always happy to connect and exchange thoughts on market expansion or growth across markets, feel free to reach out.
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