Clarisse Gonzaga

Creative Director, Public Relations, and Marketing Specialist @Aburi Restaurants Canada, Ltd

Vancouver, BC, CA

Marketing & Design:• Collaborated with the national marketing team on design and PR efforts to position Aburi Restaurants as leaders in Canada\'s culinary scene.• Designed marketing materials for pop-up events, conventions, and out-of-home displays to capture attention and communicate key brand messages.• Developed visually appealing, brand-consistent packaging and labels to enhance product visibility in-store for grocery venues.• Created effective in-store and event marketing materials such as signs, posters, price cards, and product talkers to boost product visibility to consumers.• Worked with the Marketing & Social Media Coordinator to create social media posts and graphics, increasing engagement and building brand awareness.• Designed seasonal menus, billfolds, and inserts to keep restaurant branding fresh and promotional offerings clear.• Produced bi-monthly e-newsletters for different venues, optimizing design to boost open rates and engagement with CTA tracking.• Delivered responsive, cohesive web graphics to elevate user experience and maintain brand consistency online.Public Relations:• Managed media and influencer visits at all Vancouver venues, ensuring smooth coordination with the Operations teams.• Acted as the primary contact for media and influencer relations, handling press inquiries, tasting experiences, and communication initiatives.• Collaborated with the PR Coordinator to develop and implement monthly PR plans, driving brand awareness through strategic messaging and media outreach.