Clarissa Pantoja

About Clarissa Pantoja

I’m a leader with a foundation in both business and creativity, built through years of experience in global, regional, and local roles. I’ve worked across multiple countries, helping build purposeful brands, leading diverse teams, and managing complex projects in multicultural environments.My focus is on driving sustainable business growth by connecting all aspects of it from strategy and brand positioning to commercial, supply chain, experience, and execution. Over time, I’ve shaped my marketing approach through a modern lens, combining solid brand foundations with experiential marketing, earned media, and digital capabilities.Currently, I serve as Global VP of Marketing for Corona, where I lead the brand’s global creativity, execution, and P&L accountability. I’m proud to be part of the team that helped Corona become the fastest-growing and most valuable beer brand in the world (BrandZ and Brand Finance), and to have contributed to creative work recognized across the industry, including the brand’s first Cannes Lions Titanium.I hold a business degree from Universidade de Brasília and a postgraduate qualification from IBMEC São Paulo. I’ve also been honored by AdAge as one of its Leading Women (2019) and by Advertising Week as one of LATAM’s 25 most influential marketing leaders (2022).

Experience

1. Global Vice President, Corona

   AB InBev

   Apr 2023 — Present

Education

• Insper Instituto de Ensino e Pesquisa

  Certificate in marketing Manager (CMM) - Pós Graduação, Marketing

  2011 — 2013

• IESB

  Master of Business Administration (M.B.A.), Advertising

  2004 — 2009

• Northwestern University - Kellogg School of Management

  Advanced Marketing Management, Marketing

  2014 — 2014

• Universidade de Brasília

  Graduação, Business Administration and Management, General

  2004 — 2009

Skills

• Gestão
• Negociação
• Sponsourships
• Negotiation
• Liderança De Equipe
• Digital
• Estatísticas Sobre Clientes
• Consumer Connections
• Marketing Social
• Estratégias De Marketing
• Management
• Estratégia Digital
• Planejamento Empresarial
• Market Planning
• Business Strategy
• Planejamento Estratégico
• Análise Da Competitividade
• Comunicações De Marketing
• Marketing
• Experiential Marketing
• Estratégia Empresarial
• Bens De Grande Consumo
• Trade Marketing
• Gestão De Marketing
• Gestão De Marcas
• Marketing De Relacionamentos
• Marketing Comercial
• Planejamento De Mercado
• Business Planning
• Advertising
• Digital Strategy
• Marketing Digital
• Eventos
• Marketing Strategy
• Publicidade
• Sports & Entertainament
• Gestão De Vendas
• Mídias Sociais
• Branding
• Inglês