Clarissa McGowan

WORK HISTORY

EDUCATION

ABOUT CLARISSA MCGOWAN

With over a decade in marketing, I specialize in digital strategy, SEO, and content-driven brand growth. I’ve worked with global brands across luxury hospitality, fashion, sports, and health & wellness. My career has taken me from collegiate athletics to TV production, agency boardrooms, and global marketing teams. Along the way, I’ve learned how to adapt, lead, and execute strategies that drive real impact. I take a process-driven, detail-oriented approach to scaling initiatives. I’ve led cross-functional projects, optimized workflows, and built scalable solutions—ensuring efficiency without compromising quality. A strong communicator, I excel at bridging strategy and execution, collaborating with teams, and aligning initiatives with business goals. Marketing isn’t just about algorithms and analytics—it’s about people. While earning my Master’s in Marketing in the UK, I researched how personal style bloggers influenced consumer behavior as influencer marketing took off. That early deep dive into digital influence shaped my ability to identify trends, understand audience behavior, and craft strategies that resonate across industries. Beyond marketing, I stay active—running at a questionable pace, doing Pilates with enthusiasm (if not skill), and playing soccer solely for fun these days. Growing up on the soccer field taught me discipline, resilience, and adaptability—traits that still shape my mindset and work ethic today. I thrive on movement, whether training, keeping up with my dogs, supporting San Diego’s teams, or discovering new music and industry trends. I’m always learning, evolving, and pushing boundaries to create meaningful results.