Clarissa Evans
Marketing Strategist | Brand & Digital Campaigns | Paid Media | Former Director of Marketing | ex-Founder | Fashion & Fitness
- Role
- Marketing Director at Mercantile Portland
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Clarissa Evans
I’m a curious and analytical marketer with 10+ years of experience building brands…
Experience
Marketing Director
Jul 2024 — Present · Portland, OR, US
Leadership and Strategic Oversight: Spearhead the establishment of departmental standards, leading cross functioning teams to create impactful events, forging strategic partnerships—including collaborations with Oregon Ballet Theatre, Domaine Serene Winery, and Woodlark Hotel—and drive digital growth within the fashion industry, contributing to 4% overall revenue growthBrand Management: Champion the development and implementation of comprehensive Brand Guidelines across all channels, ensuring cohesive messaging and visual consistency to enhance brand recognition and customer loyaltyIntegrated Marketing and Messaging: Design and execute unified seasonal campaigns by integrating email and SMS marketing automations, Google Ads, social media content and industry-focused blogs, driving 110% increase in customer engagement and measurable ROIDigital Marketing: Lead the innovation of digital marketing systems, incorporating SEO best practices, automated email segmentation, and optimized social media strategies, resulting in 19% year-over-year increase in web traffic and 33% increase in new businessE-Commerce Optimization: Oversaw Shopify product management and website operations, enhancing user experience and refining product descriptions to drive 17% year-over-year increase in orders and a 19% boost in conversion ratesCollaboration and Sales Strategy: Partner closely with buyers on digital merchandising strategies leverage data analysis and A/B testing to achieve a 39% increase in email sales and an impressive 39% boost in web sales year over yearProject Management: Develop and implement end-to-end department operations and best practices including budgeting, staffing, and marketing strategy formulation to maximize efficiency and effectiveness across all initiatives
Education
Lane Community College
Associate of Science - AS, Fitness Specialist
2005 — 2007
University of Oregon
Bachelor of Science - BS, Human Physiology
2007 — 2010
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