Clarissa Bittes
Senior Media Planner at EA
- Role
- Senior Media Planner at Electronic Arts (EA)
- Location
- Menlo Park, CA, US
- LinkedIn followers
- 500 followers
About Clarissa Bittes
Originally from Brazil and currently living in the Bay Area, I\'m passionate about consumer behavior, innovative companies, and performance-driven media strategy. I mostly enjoy projects that bridge the awareness gap between product and consumer. Outside of work, I enjoy hosting board game nights, hiking, attempting new recipes (success rate below benchmark), drawing, and diving into good books.
Experience
Senior Media Planner
Jun 2025 — Present
Led strategy and planning for The Sims 4 Enchanted by Nature and Adventure Awaits expansion pack launches, as well as seasonal campaigns (Summer, Autumn, and Holiday Sales).* Partnered with social and creator teams to brief content creators and amplify activations across TikTok and Instagram for EA Sports FC and The Sims 4.* Work closely with analytics and data science teams to improve click-attribution models and run conversion lift studies; incorporate findings from MTA, brand lift studies, and media holdouts to strengthen campaign strategy and ROI measurement.* Lead rollout of Dynamic Creative Optimization (DCO) across EA Sports FC and The Sims 4, briefing creative teams, working with media agencies on setup, and optimizing toward performance KPIs including ROAS, clicks, and engagement.
Education
University of Virginia
Bachelor of Business (Commerce)
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