Clare Thatcher
Assistant Marketing Manager (Digital Engagement) @Lloyds Banking Group
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WORK HISTORY
Assistant Marketing Manager (Digital Engagement) @Lloyds Banking Group
Manage customer communications that are used in multiple product journeys and customer touch points in branch, telephone banking and digital channels. Key achievements include:1. Launching multi-channel digital communications (Email and SMS) to send comms and self-serve guidance tocustomers digitally, reducing print volumes and spend2. Enabling faster market delivery of Fraud & Scams communications by consolidating no. of communicationsand refocusing content to meet customer needs (30k annual cost saving)3. Challenging existing processes to remove five low-usage Travel Services leaflets and utilise content across othercommunications channels — estimated cost saving of £22k per year4. 70% pagination reduction in PCA Welcome Packs across core brands, improving onboarding content based oncolleague and customer insights5. £10k annual saving by halving pagination and improving content in Money Management/Worries customer comms in response to the Cost-of-Living crisis6. Strengthening cross-functional collaboration with Product, Legal, and Risk teams to drive customer-centricoutcomes and improve operational effectiveness
EDUCATION
University of Gloucestershire
Bachelor of Arts (B.A.), Business and Management
ABOUT CLARE THATCHER
I’m a driven professional with 11 years of experience creating award-winning campaigns for global brands. Skilled in developing high-impact, personalised communications that engage customers and optimise ROI, across CRM, digital and omnichannel experiences. Proven leader of cross-functional teams, with a strong track record of challenging inefficiencies and delivering customer first solutions.
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