Clare Briner
A transformational leader dedicated to continuous improvement and innovation in marketing, communications, media and education.
- Role
- Director, Office of Marketing and Communications at SkillsUSA
- Location
- Naperville, IL, US
- LinkedIn followers
- 500 followers
Experience
Director, Office of Marketing and Communications
Oct 2024 — Present
Directing the Office of Marketing and Communications team for the #1 workforce development organization for students. • Developing and executing a comprehensive national marketing and communications strategy to drive brand awareness, membership growth, and partnership activation for SkillsUSA. Secured major media placements from the Wall Street Journal, New York Times and FOX Business within first year of tenure.• Managing and enhancing the organizational brand image and reputation, ensuring clear, consistent messaging and visual identity across the national website, social media, promotional materials, videos, and national programming. • Overseing all digital marketing efforts including website management, SEO, SEM, content marketing, and online advertising to maximize reach and engagement across all stakeholder groups.• Planning, executing, and measuring multi-channel marketing campaigns, leveraging market research and data-driven insights to refine strategies and maximize ROI for key organizational objectives.• Providing leadership and mentorship to the marketing team, fostering a high-performance, collaborative culture while managing the departmental budget and allocating resources effectively.• Leading content development and establishing editorial policies and calendars across the organization, ensuring alignment with brand standards and effectively promoting SkillsUSA to the news media.
Education
University of Illinois Urbana-Champaign
Doctor of Education - EdD, Education Policy, Organization and Leadership
2018 — 2021
University of St. Francis
MBA, Management
2009 — 2011
Purdue University
BA, Communication, emphasis in Journalism
2000 — 2004
Skills
- Editing
- Newspaper
- Videography
- Photography
- Public Relations
- Communication
- Media Planning
- Project Management
- Journalism
- Press Releases
- Digital Marketing
- Web Content
- Copy Editing
- Marketing
- Social Media
- Crisis Communications
- Newspapers
- Marketing Communications
- Higher Education
- Corporate Communications
- Advertising
- Online Marketing
- Graduate Recruitment
- Newsletters
- Customer Service
- Blogging
- Event Planning
- Publications
- SEO
- New Media
- Ap Style
- Web Content Writing
- Publicity
- Social Networking
- Social Media Measurement
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