Clare McDonald

WORK HISTORY

EDUCATION

SKILLS

ABOUT CLARE MCDONALD

Clare is an award winning creative director and leader working across all disciplines and media.Having spent her formative years at Sky as Executive Creative Director of SkyCreative, leading digital design and marketing campaigns from Game of Thrones to Britain & Ireland\'s Next Top Model, EPG interfaces, betting applications to social media campaigns, Clare realised she had unique skills and experience to share with other brands. Clare furthered her excellence in solving brand and product challenges by leading creative solutions for Finance, Retail and Pharma while ECD Europe at Rosetta/Publicis. Further consultancy with VCs and Secret Cinema, cemented her unique understanding of the consumer, future technology and engagement. In 2015 she took the reigns of W&B to create a studio born from content, storytelling and technology, and exploit her unique experience and talent.\"W&B is a small collective that can scale. W&B brings the best skills together to work across varying projects and media. I love challenges from the small budget launch of a new TV Drama, through to an international cross device UX. All are brilliant opportunities to engage and inspire. Having been brand side for so many years I understand implicitly corporate challenges, opportunities and pressures. We embed talent, work remotely, or co-locate. Each project is unique in needs and skill requirements. UX is as equal a passion and area of expertise, as editing a 30sec promo or shooting talent for a BTL campaign.\"Management Experience - Clare has directed, built and managed internal and agency creative teams from 3 to 350 strong and has the ability to curate talent and skills to ensure every project has the best skills required, all while Creatively directing and pushing boundaries. She is a born leader who loves to get the best out of her teams and create wonderful work for her clients.