Clare Moore McDaniel
Influencer + Creator Marketing
- Role
- Influencer Marketing at Shopbop
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Clare Moore McDaniel
I have over 8 years of experience in the influencer and creator industry, having worked on both the brand and agency sides, with a specialty in fashion and beauty. I also write a newsletter dedicated to the influencer and creator economy, featuring interviews with influencer marketers, trends and tips from my corner of the internet, insights into brand partnerships, and personal reflections on what has been influencing me. Read more on Following Up! https://followingup.substack.com/
Experience
Influencer Marketing
Feb 2025 — Present · New York, NY, US
Building Shopbop\'s College Ambassador Program- Implementing an influencer content paid strategy- Running COOP influencer programs- Building an influencer private label strategy
Education
The University of Texas at Austin
Bachelor’s Degree, Apparel and Textiles, Public Relations
2013 — 2017
Accademia Italiana
Fashion/Apparel Design
2014
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