Clare Watson
Director of Strategic Marketing - Built Environment Emea @Element Materials Technology
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WORK HISTORY
Director of Strategic Marketing - Built Environment Emea @Element Materials Technology
Warrington, GB
As the strategic marketing partner for the global Built Environment business unit, I develop aligned roadmaps tailored to our customers\' end-markets and goals. I provide comprehensive market research and insights to formulate strategic and tactical marketing plans, driving Element\'s business growth, enhancing our brand, and optimizing customer experience.
EDUCATION
University of Stirling
Bsc Hons 1st Class, Management and Marketing
ABOUT CLARE WATSON
With over 25 years of experience in full-mix marketing and communications, I’m a strategic marketing leader who thrives on driving growth, elevating brand visibility, and delivering measurable results. I bring a strong track record of success at operational board level—developing and executing marketing strategies that align with business goals—while also rolling up my sleeves to lead impactful, hands-on campaigns. My background spans both B2B and B2C environments across a diverse range of sectors, including membership bodies, certification, construction, technology, consumer durables, FMCG, and industrial markets. I’m passionate about turning insight into action, building high-performing teams, and blending creativity with commercial focus to deliver real value.
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