Clare Houston

About Clare Houston

Media sales leader with 10+ years of experience driving growth for agencies and brands across broadcast, digital, and Connected TV. I’ve built and led successful sales teams while developing long-term client partnerships rooted in trust, strategy, and results. My expertise in Premion OTT/CTV advertising allows me to deliver audience-driven solutions that align business goals with measurable performance.

Experience

1. Local Sales Manager Premion 9news Tegna

   TEGNA

   Apr 2019 — Present · Denver, CO, US

   Leading revenue growth across linear and emerging CTV offerings for a top-ranked NBC affiliate, helping advertisers transition from traditional television to data-driven, performance-oriented video strategies. Owned local sales strategy and execution, managing and developing a high-performing sales team while driving adoption of streaming and OTT solutions through Premion’s premium CTV marketplace.

Education

• SUNY Geneseo

  Bachelor of Science (B.S.), Business Administration, Management and Operations

  2008 — 2012

• State University of New York at Geneseo John Wiley Jones School of Business, AACSB

  Bachelor of Science, Business Administration; Business Administration

  2008 — 2012

Skills

• Advertising
• Direct Mail
• Online Advertising
• Online Marketing
• Strategic Planning
• Nielsen Data
• Management
• Daily Deals
• Social Networking
• Social Media Marketing
• Operations Management
• Public Relations
• Public Speaking
• Advertising Sales
• Social Media
• Time Management
• Leadership
• B2b
• Market Research
• Editing
• Direct Marketing
• Salesforce.com
• Powerpoint
• Market Planning
• Marketing Research
• Event Planning
• Marketing
• Brand Management
• Marketing Strategy
• Audience Segmentation
• Sales
• Press Releases
• Digital Media
• Audience Analysis
• Blogging
• Newspapers
• Marketing Communications
• Facebook