Clare Clark

Digital Development @John Clark Motor Group

Aberdeen, GB

Managing all digital progression projects with a focus on our e-commerce strategy. Developing our digital capability to ensure our online customer offering is extremely user friendly and that the our business processes are integrated with the digital journey. Daily measurement of performance and monthly reporting to understand strengths and weaknesses. Reacting to learnings and testing alternative digital options to maximise conversion. Ensuring that as a group our digital offering is advanced and not static by continuous research of what is available in the market. As a result developing strategies and implementing solutions to support all areas of the business e.g. parts sales, service bookings, customer, used car adoption via simple tools such as “simply sell your car”Supporting the group, utilising data, to understand how we can increase conversion with incomplete customer transactions and reservationsSupport businesses with the development of central digital teams.

Cardiff University / Prifysgol Caerdydd

Bachelor of Business Administration (B.B.A.)