Clare Aspin
Senior Marketing Communications Architecture Manager @AXA Health
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WORK HISTORY
Senior Marketing Communications Architecture Manager @AXA Health
Creation and ownership of the MarTech roadmap to ensure it supports business objectives, enhances customer experience and extends marketing capabilities • Implementation of a new Customer Communications Management platform• Leading on MarTech governance, operations, training and supplier/agency management• Decommissioning legacy platforms and reduction of technical debt• Managing teams of Business Analysts, Technical Consultants and Developers to drive organisational change, digital transformation and MarTech projects • Managing crises and incidents. Investigating causes, implementing resolutions and risk mitigation
EDUCATION
University of Kent
BSc (Hons) Psychology
Chartered Management Institute
Chartered Manager Award (CMgr MCMI)
The Institute of Direct and Digital Marketing
Award in General Data Protection Regulation (Award GDPR)
Chartered Management Institute
Level 5 Apprenticeship in Operations/Department Management
The Institute of Direct and Digital Marketing
Professional Certificate in Email Marketing (Cert EM)
Institute of Leadership & Management
Level 5 Diploma in Leadership and Management
Association for Project Management
APM Project Fundamentals Qualification (APM PFQ)
SKILLS
ABOUT CLARE ASPIN
Digital transformation, strategy and marketing• MarTech strategy, optimisation and leadership• Marketing operations• Developing teams, people and processes• Leading through business transformation, change and disruption• Certified Scrum Master, Product Owner and Project Manager• Email marketing, deliverability and technical support• CRM/Salesforce Marketing Cloud/Adobe Campaign• Customer Communications Management/Document Outputs/SmartComms• Content design and strategy• SEO, data and analytics• Social media/community management
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