Clara Rice

About Clara Rice

I bring over 20 years of marketing, communications, business development, organizational leadership and project management expertise to the newly created role of Director of Global Marketing at Adirondack Studios (ADKS). In this role, I serve as the company\'s chief brand ambassador - creating, promoting and producing content that celebrates the company\'s global teams, inspires the recruitment of new employees and engages current and potential clients with ADKS\' vast portfolio of design, fabrication and installation services. Prior to ADKS, I spent 16 years with JRA and its parent company, RWS Global, supervising all PR, internal communications, website, social media and tradeshow marketing, including a comprehensive, five-company rebranding initiative. As a result of these efforts, I was honored to be recognized with the 2023 NEAAPA Paragon Award for Marketing Excellence.Giving back to the industry is not just a passion for me - it\'s a priority. I\'ve spent over a decade serving in various roles within the Themed Entertainment Association (TEA), including my current roles as International Board Member, Chair of the Wellness Council, and Chair of the Marketing-Communications Committee. I\'ve also spoken on conference stages around the world, discussing such critical topics as accessibility, professional development, industry trends and gender equity. Whether project managing Coca-Cola\'s Expo Pavilion in Shanghai, developing five branded websites simultaneously, or launching a global omnichannel marketing campaign, my abilities to leverage a diverse skillset, lead with empathy and create pathways for personal and professional growth have been the hallmarks of my multi-faceted career.

Experience

1. Director of Global Marketing & Growth

   Adirondack Studios

   Oct 2023 — Present · Argyle, NY, US

   Adirondack Studios (ADKS) provides award-winning creative solutions for designers, artists, producers and owners of entertainment and cultural destinations worldwide, with production facilities in upstate New York, Orlando and Dubai, as well as offices in Pasadena, Singapore and Shanghai.• Established the first Global Marketing Department in the company’s 50-year history. • Ideated, produced and launched the company’s first omnichannel company culture and recruitment initiative - Make A Scene. Campaign components include new logos, refreshed website sizzle reel, press releases, social media, internal marketing, and facility enhancements. Collaborated with over 100 employees in its creation. • As part of Make A Scene, created company’s YouTube Channel and have led the company’s design team in the production of over 40 videos that showcase the company’s processes and people, with several dozen more videos in the pipeline.• Developed a large-scale marketing campaign to celebrate the company’s 50th anniversary. Activities included executive producing new company demo reel, overseeing creation of commemorative logo and associated branding, reviewing and editing a limited-edition book, launching PR, video and social media series, and supervising the organization of 10 anniversary celebrations in seven countries across four continents.• Strategize and produce content for all social media channels. In one year, efforts resulted in a 43% increase in LinkedIn followers, a 426% increase in Facebook reach, and a 1,100% increase in Instagram reach.• Serve as top-of-funnel lead conduit for Business Development, establishing tens of thousands of connections in-person via international tradeshows and conferences, leading to the acquisition of millions of dollars\' worth of projects with top consumer brand and IP clients.• Compose and distribute all of the company’s press release and trade articles, publishing 25 articles in 2024 alone.

Education

• David Geffen School of Drama at Yale

  Master of Fine Arts, Theatre Management

  1999 — 2002

• The Walker School

  High School Diploma

  1991 — 1995

• Grinnell College

  Bachelors of Arts, Economics and Theatre

  1995 — 1999

• University of Notre Dame - Mendoza College of Business

  Executive Certificate, Business Administration

  2010 — 2010

Skills

• Cross-Functional Team Leadership
• Fundraising
• Social Media
• Marketing
• Event Management
• Management
• Non-Profit Administration
• Project Planning
• Leadership Development
• Social Media Marketing
• Leadership
• Business Development
• Digital Marketing
• Public Speaking
• Contract Negotiation
• Contract Management
• Project Management
• Customer Service
• Nonprofits
• Press Releases
• Strategic Thinking
• Blog Marketing
• New Business Development
• Event Planning
• Team Leadership
• Program Management
• Advertising
• Organizational Leadership
• Facebook
• Editing
• Blogging
• SEO
• Budget Management
• Public Relations
• Media Relations
• Budgets
• Community Outreach