Clara Alcantara

About Clara Alcantara

I bring a hybrid background across operations, executive support, and event coordination,…

Experience

1. Marketing Coordinator, Americas

   IFCO SYSTEMS

   Sep 2021 — Present · Miami, FL, US

   As a part of the global IFCO marketing team supports in the strategic design and implementation of IFCO’s marketing and communication plans for North and South American business, in cooperation and alignment with global communication objectives and local regional goals. Countries: US, Canada, Argentina, Brazil, Chile, UruguayCommunications• Support production and distribution of direct customer communications (publications, ad materials, event invitations, newsletters, marketing emails, etc.)• Coordinate translations and various presentation updates• Support production and distribution of marketing content, sales presentations, and press releases• Coordinate internal communication of marketing initiatives as well as critical company information• Support other departments’ internal communications needs• Maintain and organize internal marketing sites, templates, and databasesEvents- Responsible for event management for conferences/association trade shows, leadership meetings, company employee events- Responsible for the full plan and execution of these events, including management of hotel, caterers, technology, transportation, and offsite events- Creation of strategy and final approval for installation of assets such as booths, banners, gobos, banner stands, directional posters, etc- Attend event/tradeshow and execute on event plan, monitor set up of booths, technical assets, correct asset installation, etc- Manage relationship with exhibit warehouse vendor for all event needs and ordering- Book venues, negotiate fees and coordinate payment in coordination with marketing operations and procurementAdministrative and Support- Monitor/track all marketing costs, assign GL codes, submit invoices, and provide monthly recaps against budget- Coordinate procurement and distribution of corporate apparel, promotional items, and marketing collateral

Education

• Miami Dade College

  Associate in Arts Degree, Hospitality Management

  2007 — 2008

• Florida International University

  Master of Science (M.S.), Marketing

  2017 — 2018

• Hialeah Senior High School

  High School Diploma

  2004 — 2007

• Florida International University

  Bachelors Degree, Hospitality Management

  2009 — 2011

Skills

• Photography
• Academic Advising
• Opera
• Events
• Event Planning
• Project Management
• Consulting
• Cooking
• Fda
• Hotels
• Outlook
• International Trade
• Italian
• International Business
• Microsoft Word
• Microsoft Powerpoint
• Trade Consulting
• Food & Beverage
• Customer Service
• Brazilian Portuguese
• Accounting
• Social Media
• Restaurants
• Market Research
• Microsoft Access
• Front Office
• Management
• Hotel Booking
• Database
• Microsoft Outlook
• Tutoring
• Employee Training
• Hospitality
• Marketing
• Receptionist Duties
• Typing: 52wpm
• Tourism
• Time Management
• Hospitality Management
• Cashiering