Clara Mechin

Digital & Crm Manager @Charlotte Chesnais

Paris, FR

Supporting the deployment of the company’s digital strategy, managing e-commerce content and product catalogs, coordinating digital campaigns (emailing, social media, paid acquisition), and contributing to continuous improvement of the user experience and online purchase journey- Managing and optimizing the customer database, defining segmentation and loyalty strategies, implementing CRM workflows (onboarding, post-purchase, reactivation), and analyzing performance to drive engagement and conversions-Tracking key digital and CRM KPIs, producing regular performance reports, analyzing results to provide actionable recommendations, and managing budget follow-up- Supporting the organization of VIC client events, coordinating all operational aspects (invitations, logistics, guest management), activating CRM workflows around events, analyzing commercial and engagement outcomes, and contributing to stronger customer relationships and loyalty.

Hochschule für Technik und Wirtschaft des Saarlandes

Licence, Management international

ISFATES/DFHI

Licence management franco allemand et international, Management franco allemand et international

ICN Business School

Master 2 (M2) in Luxury and Design Management

ICN Business School

Master 1 (M1), Luxury and Design Management