Clara Kraft Borges

About Clara Kraft Borges

8+ years of experience building and executing marketing strategies aligned with business objectives to drive pipeline and bookings growth. Experience includes demand generation, account-based marketing (ABM), lead management, revenue attribution and integrated marketing campaigns. Proven ability to inspire cross-functional teams to achieve ambitious goals in fast-paced environments.

Experience

1. Senior Manager, Demand Management

   HubSpot

   Dec 2023 — Present

   Partners with Sales, Marketing and RevOps teams to ensure alignment and integration of demand generation efforts with overall business goals- Lead Management (lead scoring, prioritization, routing)- Data Enrichment- Inbound & Outbound marketing strategies- Global coverage and understanding of regional nuances (LATAM, North America, EMEA and APAC)

Education

• The University of Texas at Austin

  Postgraduate Degree, Artificial Intelligence & Machine Learning: Business Applications

• The University of Texas at Austin

  Master of Business Administration - MBA

  2020 — 2022

• The University of Texas at Austin

  Bachelor's Degree, Advertising | TexasMedia

  2012 — 2015

Skills

• Social Media Marketing
• Facebook Fan Page Strategies
• Twitter
• Media Monitoring
• Teaching
• Metrics
• Event Planning
• Microsoft Excel
• Power Bi
• Wikimedia
• Instagram
• Scup
• SEO
• Google Analytics
• Rd Station
• Microsoft Office
• Wikipedia
• Social Media
• A/B Testing
• Content Marketing
• Css
• Hubspot
• Online Reputation Management
• Digital Marketing
• Marketing Automation
• Advertising
• Facebook Analytics
• Html