Clara Bonilla
Digital Marketing Strategist | Client Operations & Creative Director | Helping law firms elevate their brand, embrace strategy, and show up online with confidence
- Role
- Partner, Digital Strategist Client Operations & Creative Director at By Aries
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Clara Bonilla
Law firms need to stop viewing digital marketing as an afterthought—and start treating it as a strategic asset.A strong digital presence isn’t just about aesthetics. It’s about building credibility, earning trust, and creating meaningful connections with the right audience.When I started as an in-house solo marketer at a law firm, I quickly realized that legal marketing requires a different mindset. It demands creativity, precision, and a deep understanding of compliance and client dynamics. I transformed scattered marketing efforts into a clear, strategic digital presence—resulting in more visibility, more engagement, and more business.That experience still fuels my work today: helping law firms develop impactful digital strategies that actually move the needle.What I bring to the table: 10+ years in legal marketing MBA + digital marketing certifications Experience as both a solo in-house marketer and agency partnerI understand what law firms need—and what they don’t.At By Aries, I partner with firms to help them strengthen their brand and show up online with purpose and consistency. We offer: Digital Marketing Audits & Strategies Social Media Marketing Email Marketing Video Marketing Content Marketing Creative Direction Data Visualization Training & WorkshopsIf you’re looking to refine your firm’s marketing strategy, check out: By Aries Blog – Insights on legal marketing trends and strategies: https://byaries.com/blog/ Downloadable Guides & Templates – Tools to simplify your marketing efforts https://byaries.com/resources/ If you’re ready to elevate your digital presence—or just want to connect—send me a message or reach out at c••••@byaries.com. Always happy to talk strategy (or swap AI tips, design inspo, or travel recs).
Experience
Partner, Digital Strategist Client Operations & Creative Director
Jan 2024 — Present
Education
The University of Texas at Arlington
Master of Business Administration (M.B.A.), Concentration in Marketing
2014 — 2016
The University of Texas at Arlington
Bachelor’s Degree, Biology, General
2010 — 2014
Digital Marketing Institute
Certified Digital Marketing Professional
2019 — 2019
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