Clara Guglielmi
Senior Ux Ui Designer @Coca-Cola Southwest Beverages
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WORK HISTORY
Senior Ux Ui Designer @Coca-Cola Southwest Beverages
Dallas, TX, US
As the UI/UX Designer for AC-CCSWB, my focus is to enhance engagement on our B2B and Direct-to-Consumer (DTC) digital platforms. I create visually compelling, user-centered interfaces and optimize experiences to drive growth and customer satisfaction.Key Responsibilities:Interface Design: Design engaging, intuitive interfaces for B2B and DTC platforms that align with AC & KO brand standards and target audience needs.Experience Enhancement: Collaborate with Marketing and Commercial Capabilities teams to improve user flows, create wireframes, and enhance connections between B2B and SFA platforms.Customer Engagement: Develop interactive features, such as personalized recommendations, tailored storefronts, and engaging content to increase customer and consumer interaction.Responsive Design: Ensure that digital interfaces work consistently across various devices and screen sizes.Usability Testing: Conduct usability tests, gather feedback, and refine designs to continuously enhance the user experience.KPI Optimization: Track and drive improvements for key metrics like Net Promoter Score (NPS) and Customer Love Score to boost customer satisfaction.Digital Execution: Oversee digital execution strategies, collaborating with customer teams and NAOU to ensure effective product availability, visibility, and bundling within the Online Grocery and Aggregators space.Integrated User Journeys: Align user experiences across online stores, marketing, and brand strategy for a seamless journey.By combining thoughtful design with data-driven improvements, I help elevate customer satisfaction and engagement on AC-CCSWB’s digital platforms.
EDUCATION
ESDG Escuela Superior de Diseño Grafico
terciario, Diseño gráfico
Escuela Superior De Diseño
Diseñadora Gráfica, Diseño gráfico
SKILLS
ABOUT CLARA GUGLIELMI
I am Clara, a UX enthusiast who specializes in creating value through people-centered methodologies. I excel in crafting user-friendly solutions that also benefit the business.I am a strong advocate for metrics, adhering to the principle that \"What can\'t be measured, can\'t be improved,\" as stated by Peter Drucker.I am passionate and inquisitive, and I believe in the efficiency of generating MVPs to validate, measure, and iterate on ideas without unnecessary delay.I recognize that tool proficiency does not define one\'s thinking, although I currently favor #Figma.I am enthusiastic about proposals that emphasize the essential role of UX in the product decision-making process for enhancements.
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