Clara Fortuno
Vice President of Sales and Marketing @Clear Channel Airports
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WORK HISTORY
Vice President of Sales and Marketing @Clear Channel Airports
Miami, TX, US
Manage National and International Sales, marketing, and advertising strategies from LatAm region, global markets and USA. • Spearhead the strategic development of Clear Channel USA Airport business division on a global basis.• Streamline marketing initiatives and pricing strategies.• Work across internal national teams to grow overall functional commercial performance to deliver our full year plan.• Assess inventory and rate analysis for potential revenue capacity to execute sales capability model across the region.• Prepare reports to the senior executive team focusing on market evolution, strategic orientations, pacing, and business growth opportunities• Leading the travel retail segment for CCA by identifying the potential markets, develop new inventory and create marketing partnerships with clients directly. • Develop business plan for USA and Caribbean region.• Conceptualized marketing strategy, sustain and elevate brand leadership in the USA and Caribbean. • In depth knowledge and experience of Latin America markets with strong contacts at Miami agencies managing Pan Regional and Latin America advertising budgets. • Extensive travel within the LaTam region, Caribbean, USA, and Europe.
EDUCATION
Florida International University
Marketing
SKILLS
ABOUT CLARA FORTUNO
Results driven Vice President of Sales and Marketing, with extensive experience successfully creating lucrative business development plans that drive multi-million-dollar growth for organizations in the broadcast, media, television, radio, out of home, and advertising industries. Experienced in selling directly to businesses that range from start-ups to global Fortune 100 corporations with an emphasis on detailed product knowledge, productive sales strategies, accurate account management, and superior client services. Exceptional strategic planning and market development skills. Adept in optimizing relationships with key clients, C-level decision makers, and valuable business partners. Proven record of success in accomplishing goals and objectives. Experience in: Market Analysis and Sales Strategy • Marketing and Sales • National and International-level Business Development Prospecting and Lead Generation • Customer Relationship-Building • Territory Expansion and New Markets Digital Sales • Creation and Management of Advertising Campaigns • Business Operations and Administration • Global Travel Retail experience.
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