Kelly Clancy

Assistant Marketing Manager @Javelin Technologies

Develop annual reports for each product line to determine effectiveness of lead sources and campaigns- Develop an annual marketing plan, lead generation goals and budget for the year- Create a quarterly marketing content plan and manage marketing calendar to ensure activities and content are delivered on schedule- Work with team members to develop blog posts, case studies, newsletters, product launches, video, and social media- Manage email schedule, review and edit email content, and manage segmentation lists- Work with Events Specialist on strategy, planning, and promotion of events, webinars, and trade shows- Develop, plan and execute digital marketing campaigns- Analyze and report on ROI of events- Update and create website content regularly using WordPress- Perform keyword research, optimize webpages and blogs and advise team on SEO best practices- Lead communication, reporting and quarterly marketing meetings with our partners- Work with creative team to develop marketing collateral including brochures, banners, and PDF documents- Review, analyze, and optimize Google Ads accounts to improve performance and return on ad spend- Work with external partners to plan and execute lead generation campaigns- Plan and execute targeted LinkedIn ads including video, lead generation, and traffic campaigns- Certifications: 6Sense Marketing Management, Google Ads Search, Google Ads Measurement, Google Analytics, Drift Playbook Certification