Claire Wyant
Product Leader | Team Builder | Digital Marketing and Growth Strategy Expert | Brand Management | Go-to-Market Strategy | Omnichannel Marketing | Product Management | Consulting | Agile Methodology
- Role
- VP, Product Management and Marketing at Sourcemark Medical
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Claire Wyant
I\'m a healthcare and digital health executive with deep expertise in SaaS, product…
Experience
VP, Product Management and Marketing
May 2024 — Present · Franklin, TN, US
Develops and executes integrated marketing strategies-including digital campaigns, brand messaging, sales enablement, and market evaluation-to drive brand awareness, customer acquisition, and revenue growth for anesthesia and airway management, patient warming, and surgical products.• Oversees the creation and consistent deployment of compelling product positioning and messaging across all marketing channels and materials, ensuring alignment with target audiences such as US-based hospitals and data buyers.• Leads and mentors a high-performing marketing and product team, fostering a collaborative and innovative culture while managing the execution of tradeshows, digital initiatives, and public relations to enhance company visibility and reputation.• Directs comprehensive market research and competitive analysis initiatives, gathering key healthcare data insights (pricing, competitive landscape, TAM/SAM) to inform product roadmap priorities and go-to-market strategies for new products and features. • Oversees all product development life cycle phases, including new product evaluation, contract negotiation and finalization, and product launch planning and execution.• Leads the Product Management team, aligning projects and priorities to achieve KPIs for portfolio revenue, market share, and new production introduction.
Education
Duke University - The Fuqua School of Business
MBA | Master of Business Administration
Wharton Online
Advanced Digital Marketing & Growth Strategies
University of Pennsylvania - The Wharton School
BS | Bachelor of Science
Skills
- Product Management
- Mobile Marketing
- Trends Analysis
- Analytics
- Business Strategy
- Strategy
- Lifesciences
- Talent Management
- Market Planning
- Marketing Management
- Data Analysis
- Readiness Planning
- Product Launch
- Segmentation
- Process Improvement
- Market Research
- Integrated Marketing
- Strategic Partnerships
- Multi-Channel Marketing
- Strategic Planning
- Healthcare
- Business Development
- Digital Marketing
- Crm
- Consulting
- Brand Management
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Biotechnology
- Global Marketing
- Competitive Analysis
- Selling
- Start-Ups
- Pricing Strategy
- System Implementations
- Medical Devices
- Pharmaceutical Industry
- Event Management
- Biopharmaceuticals
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