Claire Towell
Copy Manager at Abercrombie & Fitch
- Role
- Copy Manager at Abercrombie & Fitch Co.
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Claire Towell
Curiosity, clarity and comedy—3 things I bring to every piece of marketing copy that I write.
Experience
Copy Manager
Apr 2023 — Present
Manages a team of two associate copywriters that execute email, paid, website & product copy on a weekly timeframe. Provides feedback ensuring all copy upholds brand standards and aligns to our overall brand storytelling. Created the Abercrombie podcasting brand voice and owns the script writing process for both in house associate and host talent reads working with media, audio and video partners to create engaging ads across a variety of streaming channels. Flexes into our seasonal content sprints where all paid media inclusive of video, in store marketing and seasonal website updates is completed. Works in a cross-functional pod and is in constant communication with design and strategy partners. Owns our product naming and trademark process by intaking briefs, ideating names and working with our legal team to problem solve any product claim or trademark obstacles in the marketplace.
Education
Rutgers Business School
Bachelor of Science (BS), Marketing
2015 — 2018
Skills
- Microsoft Word
- Photography
- Public Speaking
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Microsoft Office
- Project Management
- Leadership
- Customer Service
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