Claire Roberts

About Claire Roberts

Intuitive, strategic problem solver who develops strong, collaborative community, team and executive relationships in order to deploy the organization’s strategy through various communication channels.Key Accomplishments:Marketing Directed the full rebrand of Sterling Bank which included a total of four sub-brands, three websites and multiple company system platforms.Community and Public RelationsDeveloped community and PR strategies for a new California brand and entry into the California market.Corporate CommunicationsLed the communications efforts of over 10 acquisitions, numerous divestitures and company- wide core system upgrade affecting every customer.Digital Established Sterling bank’s social media strategy and presence (Facebook, LinkedIn, Twitter, YouTube) to further awareness while ensure consistent corporate messaging and adherence to brand.LeadershipWorked directly with executive leadership, including CEO and market presidents and the Board of Directors, to recommend and implement marketing programs for specific lines of business in support of the bank’s growth objectives.CollaborationCore member of numerous project teams, including merger & acquisition team, crisis communication team, deposit strategy, and business continuity/disaster recovery.

Experience

1. VP Marketing Operations Director

   Umpqua Bank

   Sep 2021 — Present

Education

• Gonzaga University - School of Business Administration

  Bachelor of Business Administration, Marketing

  1989 — 1993

Skills

• Advertising
• Strategic Planning
• Email Marketing
• Management
• Marketing Research
• Leadership
• Project Management
• Strategy
• Social Media Marketing
• Marketing Communications
• Online Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Event Management
• Banking
• Product Management
• Market Research
• Marketing
• Direct Marketing
• Analytics
• Financial Services
• Creative Direction