Claire Riddle

Vice President, Marketing and Customer Engagement @Pearson

London, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

Reveal Contact Details

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WORK HISTORY

Sep 2023 — Present

Vice President, Marketing and Customer Engagement @Pearson

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EDUCATION

1992 — 1996

University of Greenwich

BA Hons, Business Studies

SKILLS

Marketing OperationsLoyalty MarketingDirect MarketingDigital StrategyDigital MarketingRelationship MarketingEmail MarketingAdvertisingOnline AdvertisingStrategyManagementSocial MediaCustomer Relationship Management (Crm)Loyalty ProgramsCustomer Lifecycle ManagementBrand DevelopmentCustomer RetentionCampaign ManagementMarketing StrategyMarketing CommunicationsDatabase MarketingMarketingDigital MediaCrmDirect MailIntegrated Marketing

ABOUT CLAIRE RIDDLE

A marketer with 20+ years’ experience, I have expertise in brand development, go-to-market strategy, customer experience, product marketing, demand generation, acquisition, retention and loyalty programmes, advertising, strategic partnerships, partner marketing, and agency management. A leader who balances vision and pragmatism, I\'m known for developing clear strategies, driving change, establishing business rigor, driving ROI, and achieving results. With roles in consumer marketing and B2B I have worked on emerging and established brands including M&S, ITV, Kraft/Heinz, The Times and Sunday Times, Times+ and Yota. Today, at Pearson, I am accountable for marketing for the UK Schools and Colleges businesses.

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