Claire Reinhardt

Social Media Marketing Intern @Michigan State University College of Engineering

East Lansing, MI, US

Managed MSU Engineering’s Instagram and TikTok accounts by developing content strategies, creatingvideos and graphics, and monitoring performance metrics; regularly analyzed engagement data to identify top-performing content and adapted future posts and campaign timing to maximize student interaction; Within a month there was a 134.7% increase in views & accounts reached.Instagram | TikTok• Led the creative planning and promotion of student-facing events, including career fairs and on-campus tabling, by designing cohesive visual themes, producing signage and merchandise (e.g, t-shirts), and capturing in-person photo and video coverage; increased visibility and attendance through engaging, consistent campaigns.• Produced original assets using Adobe CC, Canva, and Procreate—including brand mascots, an EV Voltvehicle wrap, and promotional graphics—while leading a department-wide rebrand to unify The Center’svisual identity; mentored new hires and upheld design standards by providing feedback and temporarilyoverseeing team operations.

Michigan State University

Undergraduate, Creative Advertising and Graphic Design