Claire Nasca

About Claire Nasca

10+ years in the Creative industry. My forte is branding, creative concepting, marketing,…

Experience

1. Senior Art Director, Alexa

   Amazon

   Jan 2022 — Present

   Accomplishments: • Led the rebrand and all content creation for Alexa’s global event: Alexa Live (clairenasca.myportfolio.com/alexa-live-2022). Results: attendees tuned in from 107 different countries (+26% YoY), unique attendees +14% YoY, PR coverage +32% YoY. • Creative lead and brand strategy for Amazon’s global CES visual system (clairenasca.myportfolio.com/amazon-ces-2023). Results: Of all brands at CES, Amazon obtained 73% global media coverage, 47% global share of voice, social engagement +389% YoY, 246 new brand partner leads (e.g. Disney, Fossil, Sonos). • Brand and VX lead for Alexa’s brand expression – UX/UI included. Role responsibilities: • Supervise day-to-day functions of creative studio, including production of art across various design mediums (brand, marketing, websites, social media, photography, video, packaged goods, app features, etc.). • Conceptualize, design, and develop creative and visual ad campaigns, as well as marketing and promotional collateral. • Build websites for campaigns that adhere to high quality UX/UI design, ensuring designs scale on all devices (mobile, desktop, tablet, app). • Lead photo shoots, video production and motion graphics; including story boarding, visual sketching, scripting, themes, video cuts, edits,and approvals. • Lead visual sketching, mood boarding, critiques and brainstorms. • Build scalable design systems, produce design templates and components for other design teams & agencies to leverage. • Produce creative reflective of various brands and visual systems; this includes exploring various design systems in illustration, iconography, color, photography, typography, layout, texture, etc. • Stay up-to-date with current and emerging design and technology trends. Provide comprehensive reports. • Manage freelance personnel and ad agencies in specific projects. • Build out brand guides, explore brand expressions, and marketing campaign concepts. Create pitch decks and present creative ideas to leaders.

Education

• University of Arizona

  Bachelor of Arts - BA

• University of Arizona

  BA, Creative Writing

  2006 — 2010

• Flowing Wells High School

  Associates; Bachelor Degree with a focus, Theatre Arts; Creative Writing and Special Education and Rehabilitation

  2003 — 2006

Skills

• Social Media
• Creative Writing
• Data Entry
• Office Administration
• Administrative Assistance
• Video Games
• Research
• Merchandising
• Expense Reports
• SEO
• Event Planning
• Shipping & Receiving
• Employee Training
• Public Speaking
• Microsoft Office
• Marketing Communications
• Management
• People Skills
• Program Management
• Storytelling
• American Sign Language
• Wordpress
• Interviews
• Powerpoint
• Advertising
• Problem Solving
• Publishing
• Network Troubleshooting
• Online Marketing
• Microsoft Word
• Gaming
• Visual Merchandising
• Writing
• Sales Management
• Retail
• Interviewing
• Social Networking
• Electronic Troubleshooting
• Scheduling
• Planograms