Claire Allen

About Claire Allen

I\'m a product marketing leader with 12+ years experience at the intersection of product strategy, GTM, and marketing, building the programs that take products from roadmap to market and turn launches into lasting growth.At Square, I led GTM strategy for hundreds of launches each year, including the company\'s bi-annual Releases program and other always-on initiatives. I also shaped product strategy for eCommerce and developed deep expertise in the retail audience.Before Square, I launched consumer hardware and led digital and retail marketing across smart lock brands August Home and Yale US. I also led US marketing for luxury jewelry brand Marco Bicego, spanning eCommerce and a network of national chains and independent retailers.I\'m known for bringing clarity to the thorniest problems, especially early-stage (0→1) strategy work, and building the cross-functional alignment and compelling narratives that turn that strategy into a successful launch.

Experience

1. Senior Product Marketing Manager

   Square

   Jan 2023 — Present · San Francisco, CA, US

Education

• SMU Cox School of Business

  BBA, Marketing, Spanish Minor

• Emory University - Goizueta Business School

  Master of Business Administration (MBA), Strategy and Marketing Concentrations

Skills

• Brand Development
• Wordpress
• Fundraising
• Marketing Strategy
• Event Planning
• Leadership
• Trade Shows
• Microsoft Office
• Sales
• Marketing Communications
• Facebook
• Strategy
• Advertising
• Fashion
• Marketing
• Microsoft Excel
• Powerpoint
• Management
• Email Marketing
• Social Media
• Retail
• Customer Service
• Public Relations
• Social Networking
• Social Media Marketing