Claire McCue

About Claire McCue

I’m a marketing and communications leader with 15 years of experience building the systems, narratives, and engines that drive long-term growth. My background spans content marketing, SEO, digital strategy, PR, executive communications, and internal comms, giving me a holistic view of how brand, pipeline, and reputation work together.At BMG360, I built and own the structure, strategy, and execution of our marketing function. I’ve unified four agencies under one brand, rebuilt and expanded our website, and built a full content, SEO, and demand gen ecosystem from the ground up. Today, marketing operates as a true growth driver, fueling awareness, credibility, and pipeline through a tightly run system of positioning, GTMs, content ops, and sales enablement.Results include increased inbound lead volume (57–119% growth across key periods), 600%+ social reach growth, doubled organic visibility, new backlinks, and a 200+ asset library that supports revenue across every stage of the funnel.I take pride in this work and in leading a marketing strategy built on clarity, execution, and measurable impact. I love the strategy, the storytelling, the cross-functional partnership, and the challenge of turning complexity into scalable, repeatable systems that help the business grow with intention.

Experience

1. Director of Marketing

   BMG360

   Oct 2022 — Present

   BMG360 is the performance growth engine behind brands that power everyday life. We help mid-sized and large companies drive smarter, faster growth through full-service performance marketing, ​​proving that brand and demand can work together. With more than 20 years of experience, we combine media, technology, data, and analytics to deliver measurable outcomes to the nation\'s leading home services, insurance, and growth-focused brands. Partners. Innovators. Amplifiers. BMG360-Established a scalable content and SEO engine (150+ articles, 54 case studies, 40+ newsletters, 200+ assets) driving doubled organic visibility and backlinks.Increased inbound lead volume 57–119% through integrated content, SEO, GTM, and demand gen programs.Developed GTMs across major verticals and solutions.Created and maintained a comprehensive sales enablement system (decks, playbooks, RFP frameworks, personalized assets).Lead internal/external communications and cross-functional alignment with Biz Dev, SEO, Paid, Creative, and leadership.Produced key events and partner programs (Meta Summit, webinars, AWS) supporting brand and pipeline growth.Deliver measurable impact through a modern marketing engine built for clarity, scalability, and performance.

Education

• University of Pittsburgh

  BS, Psychology, Communication

  2005 — 2009

• Florence University of the Arts

  Study Abroad Coursework, Digital Photography

  2008 — 2008