Claire Marcelo

Head of Commercial Sales | Building Predictable Revenue Engines in High-Growth SaaS

Role
Head of Commercial Sales at Fountain
Location
Austin, TX, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Claire Marcelo

I build and lead Commercial sales organizations built for predictable growth in messy, fast-moving environments.Over the past four years at a high-growth SaaS company, I’ve scaled alongside the business—from Group Director to VP to Head of Commercial—as scope and accountability expanded. My focus has been tightening ICPs, rebuilding outbound, improving enterprise execution, and putting real operating discipline behind growth.Today, I run a multi-segment Commercial org across mid-market and enterprise. I spend most of my time developing leaders, driving focused GTM motions (including PE), and turning AI pilots into real, repeatable revenue.I lead with high standards for ownership, speed, and execution quality. I do my best work where decisions get made, accountability is clear, and outcomes matter more than activity.

Experience

  1. Head of Commercial Sales

    Fountain

    Feb 2026 — Present

    I lead Fountain’s Commercial business, owning revenue strategy and execution across the 1K–10K employee segment.Current focus areas-Driving predictable pipeline and revenue across defined ICPs and channels-Operationalizing repeatable GTM motions that scale with headcount-Aligning Sales, Marketing, RevOps, Product, and CX around shared outcomes-Coaching leaders and reps through change while raising the execution bar

Education

  • Academy of Art University

    Bachelor of Fine Arts, Advertising; Account Planning

    2003 — 2007

  • San José State University

    BA, Advertising

    2001 — 2002

  • San José State University

    Bachelor of Arts - BA, Graphic Design

Skills

  • Media Buying
  • Digital Strategy
  • Behavioral Targeting
  • Mobile Advertising
  • Display Advertising
  • Digital Media
  • Online Advertising
  • Ad Serving
  • Mobile Marketing
  • Doubleclick
  • Interactive Marketing
  • Account Management
  • Direct Marketing
  • Comscore
  • New Business Development
  • Ad Networks
  • Rich Media
  • Strategic Partnerships
  • Advertising Sales
  • Integrated Marketing
  • Advertising
  • Media & Entertainment
  • Media Planning
  • Digital Marketing
  • Multi-Channel Marketing
  • Interactive Advertising
  • Analytics
  • Media Strategy

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Claire Marcelo — Head of Commercial Sales at Fountain in Austin, TX, US | Unifers