Claire Parrish
Senior Director, Global Market Planning and Implementation @Destination Canada
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WORK HISTORY
Senior Director, Global Market Planning and Implementation @Destination Canada
In this role, I lead the evolution and coordination of strategic planning cycles, ensuring alignment across internal teams, market leads, agency partners, and industry stakeholders. I oversee the implementation of global and in-market programs, with a strong focus on innovation and the integration of new technologies.• Lead the development and project management of strategic and tactical marketing plans across all markets to support global objectives.• Drive the strategic planning cycle and facilitate key decision-making touchpoints for the senior leadership team.• Oversee the implementation of global publisher partnerships, including strategy, sequencing, stakeholder alignment, and insights integration.• Manage and support direct reports in executing global and local marketing programs, ensuring alignment with in-market teams and business goals.• Collaborate with the data and analytics team to embed market insights into plans and foster a culture of performance measurement across markets.• Manage the marketing strategy and relationships for commercial partners (e.g, airlines, trade), and provide strategic recommendations to senior leadership.• Oversee performance management of global creative and media agencies, including selection, contracts, performance reviews, and billing.
EDUCATION
Simon Fraser University
RACI Project Management
Balanced Scorecard Institute
Certified in PuMP® - Performance Measure Blueprint
Project Management Institute
Project Management Professional
CIM | The Chartered Institute of Marketing
Strategic Marketing Management
University of Victoria
Bachelor's degree and Business minor, Environmental Psychology
The University of British Columbia
Project Management Tools and Techniques
SKILLS
ABOUT CLAIRE PARRISH
Strategic marketing leader with global experience driving integrated planning and execution across international markets. Fifteen years of experience leading multi-market strategies, managing global partnerships, and supporting in-market teams to achieve business goals. Skilled in aligning insights with impact, embedding performance measurement, and guiding executive decisions. Proven track record in team leadership, stakeholder alignment, and delivering results at scale.
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