Claire Delteil
Digital Project Manager Europe @Rubix
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WORK HISTORY
Digital Project Manager Europe @Rubix
Lyon, FR
Sector: European leader in industrial suppliesAs part of the Group Data & Digital team, I support digital transformation by initiating and coordinating strategic projects in 23 countries (12 e-commerce sites). Objective: to structure customer journeys, accelerate the use of data and AI, and support the European business strategy.Key achievements- CRM & Leads: POC France proposed and built with marketing & sales (workshops, scoring, SLA) → funnel monitoring and scoping for European expansion- SEO & Local Visibility: deployment of store locators and management of Google Profiles Europe | SEO content with Germany as a pilot → +57% sessions YoY,+30% overall revenue- Landing Pages: data audits, quick wins, training, and country guidelines → project initiated to harmonize creation and improve conversion- Multi-channel engagement: digital campaigns (digitization, retention) optimized via AI prompts → increase in open/click rates, conversion +5.5 pts, digital PR = 63% of global revenue- E-merchandising: product enrichment & anomaly detection → sprints for the creation of AI applications with experts & freelancers- Loyalty & Customer Care: programs initiated tailored to markets (FR: digitalization, Benelux: AB tests promos vs. gifts) → sales coordination | Customer care: VoC in deploymentCross-functional management: I support internal teams in defining, structuring, and communicating their digital strategiesTransformation: My role as a facilitator allows me to foster local adoption, bring together business stakeholders (sales, marketing, data, IT, service providers), and orchestrate the transition from POC to European scale, spreading a data culture to anchor the transformation for the long term- Data: GA4, Looker Studio, Qlik, Power BI -> driving performance, guiding decisions- Methodologies: agility (Sprints, Kanban), scoring & SLA, hackathons -> structuring, innovating
EDUCATION
Lycée Notre-Dame de Bury, Margency (95)
Bac ES mention bien
Université Paris Sud (Paris XI)
DUT - IUT de Sceaux
SKEMA Business School
Master of Science (MSc) International Marketing and Business Development
SKILLS
ABOUT CLAIRE DELTEIL
8 years of experience in managing international digital projects, notably at Valrhona, Elle & Vire, and Uber. I support the transformation of digital customer journeys, from acquisition to retention, by integrating data and AI at every stage of the funnel. At Rubix (European leader in industrial supply, 12 e-commerce sites in Europe), I manage strategic projects in 23 countries: CRM & leads, SEO & visibility, landing page optimization, multi-channel engagement and conversion campaigns, e-merchandising (PIM), loyalty and customer care. I exercise cross-functional management by co-constructing the vision with the group\'s experts and supporting local teams and service providers around common strategic objectives. From strategy to impact: unite, transform, deliver Contact: d••••••••@gmail.com
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