Claire Broadley
Ai Content Strategist and Lead Editor @Semrush
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WORK HISTORY
Ai Content Strategist and Lead Editor @Semrush
EDUCATION
Huddersfield Technical College
A-Level, English Language
CIM | The Chartered Institute of Marketing
CIM Level 6 Specialist Award, AI Marketing
Huddersfield Technical College
A-Level, Sociology
ABOUT CLAIRE BROADLEY
I share AI-driven content tools at contenttools.fyi (featured in Marie Haynes\' newsletter) and insights on advanced content strategy at clairebroadley.com. I\'m honored to be recognized as an expert in AI and content marketing by- MLforSEO: Marie Haynes: https://community.mariehaynes.com/posts/90••••53Achievements- Driven $1M+ content campaigns and worked with clients- Recently achieved 157% peak growth in AI-driven conversions (early results!)- Led AI adoption in multiple content teams- Developed suite of AI content toolsSelectively accepting additional part time and remote fractional clients for 20••••26.Core Expertise- Editorial strategy and content operations that drive revenue growth- AI workflow development that improves quality while keeping human experts in the loop- EEAT implementation and topical authority expansion- Large-scale content optimization post libraries)- Cross-functional collaboration with product, sales, and technical teamsRecent Projects- AI Content Humanization - Transforming generic AI content into authentic, optimized, human-led narratives- Content Team Training - Upskilling writers in AI fluency and EEAT best practices- Strategic Content Audits - Revitalizing underperforming content libraries to improve conversions- AEO Strategy Development - Positioning content for answer engine optimizationProven Impact- Drove $1M+ seasonal sales campaigns several times- Increased organic traffic and impressions 25-35% across multiple SaaS properties- As a content manager, grew team of 10 across docs and marketing from scratch: managed people, created all processes- Content strategy for major SaaS brands and Semrush acquired site- Created content for Dell, Twitter, eBay, Kissmetrics, and other enterprise brands
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