Claire Starkey
Content Marketing - Consumer Property (Prev B2b - Property, Jobs, Motors) @Trade Me
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WORK HISTORY
Content Marketing - Consumer Property (Prev B2b - Property, Jobs, Motors) @Trade Me
Auckland, NZ
Utilising content to strengthen our share of attention and awareness, increase product adoption and create an emotional connection with our brand. • Creating a strong, effective and efficient content strategy and roadmap to drive audience interaction and conversion; enhance brand sentiment and spark conversation. • Identifying growth opportunities including maximising audience touchpoints/reach strategies on and off product, workflow efficiencies, and new informational and consumption needs.• Management of the content department’s deadlines, budgets and results. • Using insights, data and analysis to identify story angles and projects that inform, educate and drive conversation within key audience segments. • Overseeing content creation from opportunity identification through to final delivery. This includes reports, social posts, videos, articles with a goal of driving engagement, conversion and connection. • Leading key relationships – working closely with internal partners including product, marketing and sales, as well as, agencies, media, freelancers and talent; hiring and managing and coaching team members.
EDUCATION
AUT University
Bachelor of Communications
ABOUT CLAIRE STARKEY
Every brand has a wealth of stories to tell - and my mission is to tell them in a way that will truly inspire and connect with your desired audience. I love using data and analytics to identify trends and opportunities, and from there create innovative campaigns and content from initial conception right through to the final deliverables. My creative content experience covers multiple platforms (social, digital, print) and mediums (copy, photography, videography, social content).With over a decade\'s experience in coaching and leading teams across the globe, working with stakeholders and/or direct reports is where I thrive. Partners are what enable a good idea to become a great one-• Strategic direction and leadership: Creating and implementing overarching brand/campaign strategy and content plans to land key messaging with targeted audiences. Using data and metrics to analyse success of campaigns and content and deep dive into markets, competitors and audiences to identify gaps and opportunities.• Creative content and communications: Ideating and creating compelling and effective brand content across multiple platforms (inc. digital, social and print, presentations) and mediums (inc. video, photo and copy). Writing and editing copy; creative direction and production of photo shoots and video content; pitching to press. • Business management: Accountability for department, including budgets, deadlines and output. Interrogating current workflows to create best practice guidelines and introduce new processes to maximise budgets, staff and creative output.• Marketing and PR campaigns: Creating and running commercially successful marketing and PR campaigns, including ideation and overarching messaging, costing and deadlines; hiring project teams; creation of all collateral including creative assets across all platforms and for in-store/events. • Team leadership: Recruitment, professional development and growth, day-to-day productivity and creative output of direct reports and freelance creatives. • Stakeholder management: Acting as brand spokesperson internally and externally and communicating brand insights, strategy and direction. Liaising with internal and external partners globally, including consumers, cross-functional colleagues, partner brands, agencies and freelancers, media, influencers and celebrities.
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