Claire Shields

About Claire Shields

I am a dedicated marketing professional with a proven track record in driving impactful & …

Experience

1. Global Content Marketing Manager

   Cricut

   Aug 2022 — Present

   Own the direct to channel content marketing strategy for cricut.com North America and International- Resident expert in Salesforce Commerce Cloud, specifically Page Designer to create, manage, and configure content updates on site- Work cross-functionally with Dev, Marketing, Creative, and Sales to drive conversion on site- Build out Product Description Pages, Product Landing Pages, and Product Marketing Pages for new and existing products on cricut.com- Own the merchandising strategy on cricut.com, including catalogs, categories, features, and more- Work closely with our paid media and e-mail marketing teams to drive sessions on site, resulting in an increase in revenue and conversion- Own the cricut.com weekly promotional strategy and project manage the development of marketing campaigns, asset creation, and implementation across digital marketing teams.

Education

• Eastern Washington University

  Bachelor's degree, Communication & Marketing

Skills

• Leadership
• Content Marketing
• Pay Per Click (Ppc)
• Social Marketing
• Management
• Project Management
• Content Management
• Adobe Illustrator
• Public Speaking
• Social Media
• Content Strategy
• Mailchimp
• Facebook Ads Manager
• Social Media Marketing
• Adobe Photoshop
• Marketing Strategy
• Photoshop
• Facebook
• Adobe Creative Suite
• Microsoft Excel
• B2c Marketing
• Email Marketing
• Marketing
• Customer Service
• Google Adwords