Claire Tisch
Marketing Manager | Blending Creativity, Strategy & Operations to Grow a Legacy Remodeling Brand
- Role
- Marketing Manager at Ganser Company
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Claire Tisch
I spent my career at Ganser Company, where I helped connect 86 years of craftsmanship…
Experience
Marketing Manager
May 2024 — Present · McFarland, WI, US
Lead all marketing strategy, brand development, and customer engagement initiatives- Connect Ganser’s legacy of craftsmanship with modern digital storytelling to strengthen community trust and brand identity- Directed unified brand and apparel rebranding projects for installation and administrative teams, improving brand consistency company-wide- Spearheaded the transition from Marketsharp to JobNimbus CRM, designing custom fields for demographics and home descriptors to improve tracking, automation, and reporting- Developed customer experience workflows ensuring a seamless journey from first call to final install- Organized and managed home shows and community events, including interactive marketing activities such as Kahoot games and vibe boards to attract and engage leads- Created annual vendor questionnaires to deepen partner relationships and align goals with manufacturing representatives- Collaborate cross-functionally with sales, operations, and administration to align marketing goals with capacity, project flow, and customer needs- Oversee content creation, advertising strategy, and analytics, ensuring cohesive messaging across web, social, print, and in-person channels.
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