Claire Perez

About Claire Perez

Data-driven marketing leader with 17+ years experience at a leading agency and now…

Experience

1. VP Performance Marketing

   Thrive Causemetics Inc.

   Oct 2023 — Present · Los Angeles, CA, US

   I lead the Growth, Retention, Amazon and Data teams at an industry-leading, mission-backed DTC beauty brand, overseeing a 9-figure performance budget- Began this role with a focus on efficiency, optimizing creative agency costs and channel-level performance, resulting in blended Marketing Efficiency Ratio improvement of 480 basis points in 20••••25\'s focus was incrementality, as we rolled out our and match market testing which grew marketing contribution dollars and new customers, by redeploying non-incremental dollars towards net new acquisition initiatives- Launched cold-start Amazon sales channel in June 2025, exceeding revenue goals by +117%, and minimizing impact to our DTC net sales, before expanding into Canada- Overseeing focus on earned and owned opportunities to provide a strong base beyond paid success, such as SEO & AEO, organic YouTube and broader influencer and affiliate engagements- Rebuilt Performance and Data team of 11 after a large-scale Return To Office initiative in 2024- Incorporated AI with a variety of LLM tactics to support every aspect of our team\'s program, including strategy and planning, audience insights, creative, optimizations, execution and performance analysis- Driving strategy for cross-discipline projects around new product launches, bundling, TikTok Shops initial launch and growth, new customer acquisition, key retention initiatives and incredibly successful donation days to support LA Wildfire Relief among other great causes.