Claire McCrea
Borough Marketing Manager @Ards And North Down Borough Council
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WORK HISTORY
Borough Marketing Manager @Ards And North Down Borough Council
Strategy Development and ImplementationBranding and Positioning- Development, positioning and roll out of the VisitAND visitor proposition and Taste AND local food and drink brand. Digital-led Full Integrated Campaigns - Annual delivery of between 15 and 20 multi-channel large scale campaigns including, Destination Awareness, Tourism programming, Events, Regeneration, Investor, Support Local and Covid 29 Recovery. Destination awareness campaigns each generate >5million impressions / campaign.Tourism Digital Marketing - Set up a new suite of digital channels for visitardsandnorthdown driving strong annual audience growth->50% web traffic,>35% social media fwr. growth, 35% email sign up growth per annum. Managing Strategic Industry and Agency Partnerships - Collaboratively working with industry partners incuding Tourism NI, Tourism Ireland, Visit Belfast, andTourism providers. Lead officer for Council\'s annual Visit Belfast Regional Tourism Partnership including developing agreements, plans and evaluation reporting. Managing procurement, creative process, placement campaign delivery and evaluation with creative agencies. Media and Influencer liaison- collaboration with media to maximise PR opportunities in TV, online, print and via influencer marketing. Tourism Events Promotion - Led for annual programme of Council and partnership events. Large Scale Civic Event Promotion and Delivery - e.g. 2024 Olympics Homecoming celebration and Her Majesty Queen Elizabeth II\'s Platinum Jubilee Celebrations.
EDUCATION
Explorers Export Marketing Programme
Marketing NVQ Levels 1 and 2 , Export Marketing
The Institute of Leadership and Management
Diploma, Introductory Diploma in Management
Digital Marketing Institute
Distinction - Diploma in Digital Marketing, Digital Marketing
University of St Andrews
Art History and Management, MA Joint Hons. Management and History of Art ( 2:1) Module- International Marketing (1st)
ABOUT CLAIRE MCCREA
International marketing and communications leader with extensive experience in brand…
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