Claire F.
Email Marketing Automation Manager @Money Management International (MMI)
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WORK HISTORY
Email Marketing Automation Manager @Money Management International (MMI)
Develop strategy and tactics for lead nurture and lifecycle direct marketing with a focus on email.* Design, deploy, and optimize direct response marketing programs * Roadmap development* Led enterprise level email platform evaluations, recommendation and selection, contract negotiation, and implemented migration from Sitecore EXM (inherited) to HubSpot.
EDUCATION
Fairfield University
Bachelor of Arts (B.A.), American Studies & French
John Molson School of Business, Concordia University, Montreal, Canada
Master of Business Administration (M.B.A.), International Marketing & Strategy
ABOUT CLAIRE F.
I specialize in direct response marketing (email | sms | direct mail) with a focus on strategic & tactical end-to-end development, implementation, and optimization - from platform functionality and deliverability to ensuring programs align with company goals, mission, and brand while identifying new opportunities.Experience in email platform evaluation, recommendation, and migration to align with an organization\'s goals, tech stack, and budget. Experience on enterprise-level platforms: Marketo | Pardot | Marketing Cloud | HubSpot.Successful relationship building grounded in trust and respect across departments and teams.Skills Highlights:* Strategy, Tactics, and Roadmap Development for Lead Nurture | Lifecycle Marketing Programs & Campaigns* Automation & Drip Program Development, Deployment and Optimization* Journey Mapping | Segmentation | Deliverability Best Practice* A/B & Multivariate Testing* Email Content Creation* Landing Page Content | Wireframes* Direct Mail Automation (LOB/PostGrid + Zapier)Platform & Tools * CMS: Wordpress, Drupal* CRM: Salesforce* Tools: Google Analytics | Optimizely/Unbounce | NeverBounce | MXToolboxHubSpot Certifications: Email Marketing Software | HubSpot Marketing Hub Software | Email Marketing
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