Claire Duffield

Digital Stratergy Manager @Fusion Professional | Insight Professional UK

My role bridges brand development, digital strategy, and salon partnerships, ensuring Insight Professional connects authentically with both professionals and end consumers. From launching new product ranges and creating national campaigns, to building digital communities and supporting salon growth, I focus on driving awareness, engagement, and sales in ways that align with our values: sustainability, transparency, and performance.Key highlights of my work include: • Developing and executing multi-channel campaigns (seasonal promotions, ambassador activations, PR outreach, influencer marketing). • Leading digital content strategy across social media, CRM, and web, aligning UK initiatives with global brand guidelines. • Supporting salon partnerships and sales teams with creative assets, training tools, and promotional materials to increase product sell-throug