Claire Tertrais
Head of Marketing (Activation) - Lancôme Uk & Ireland @L'Oréal
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WORK HISTORY
Head of Marketing (Activation) - Lancôme Uk & Ireland @L'Oréal
London, GB
Scope : 450+ doors, 20 retailers, 3 axis (skincare, fragrance, make-up), £150m SOManaging a team of 8 (3 senior managers, 2 managers, 3 interns/apprentices)- and budget of £10mKey missions :• RETAIL & DIGITAL ACTIVATION: drive sales and growth ahead of a dynamic and competitive UK market, ensure retail & online excellence, strategise e-business to be back to growth, get right B&M model with relaunch of 2 millionaire flagships (Harrods, Selfridges) and new Boots gondola, implement new top door strategy• TRADE / CATEGORY MANAGEMENT: tailor bespoke trade plans by retailer, streamline and maximise our coffret offerings, develop our Gift With Purchase strategy with retailers exclusives
EDUCATION
Lycée Sainte-Geneviève
Ecole préparatoire aux grandes Ecoles, voie ECS
City University of Hong Kong
Echange universitaire
Emlyon Business School
Master of science in management
Lycée Privé de Marcq-en-Baroeul
Baccalauréat S
Emlyon Business School
PGE : Master of Science in Management
HEC Montréal
Echange universitaire
ABOUT CLAIRE TERTRAIS
Passionate marketing leader with 8 years of international experience creating impactful brand experiences and driving growth in the dynamic Luxe & Beauty industry (L\'Oréal, The Body Shop). From leading omnichannel activations across global and local markets to building a purposeful ethical fashion brand from the ground up, I thrive on challenges, delivering results and fostering team spirit. Excited to bring my energy and expertise to a new marketing adventure in Lille!
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