Claire Desmarais
Marketing and Sales Manager
- Role
- Customer Relationship and Brand Manager at Cls Farms
- Location
- Yakima, US
- LinkedIn followers
- 500 followers
About Claire Desmarais
Through my experience in brand management & development, journalism, and social media…
Experience
Customer Relationship and Brand Manager
Jun 2020 — Present
Through strategic partnerships and intentional creations, I work with the largest hop dealers and brewers in the world to provide them with the highest quality product- Manage sales contracts between CLS Farms and dealer partners and craft breweries both domestically and internationally - Collaborate with craft brewers and hop distributors to showcase CLS Farms brand(s) including several proprietary hop varieties such as El Dorado® and Zappa®- Coordinate with international trade groups to expand CLS Farms-grown products into global markets - Develop email and social media content to connect and inform customers on collaborations, hop education, farming techniques and practice, and events- Spearheaded several website rebranding projects which included writing website copy, selecting images, developing content for web pages, implementing SEO optimization strategy to achieve #1 ranking on Google Search- Create educational content related to the interconnection of hops and craft beer through seminars, sensory events, and articles; Pitch educational content to conferences and publications like Craft Brewers Conference, Craft Beer & Brewing, Asia Brewers Network- Assist in the development of the One in Eight fundraising campaign by working with strategic partnerships with industry leaders to raise funds for breast cancer; Including the creation of content for marketing - Manage the Fresh Hop program for the last three years supplying over pounds of hops each year to brewers across five states- Spearheaded the launch of the new hop variety Elani™ by creating the public relations plan which included writing the press releases, connecting with various industry contacts, and working with Yakima Quality Hops for internal communications
Education
Gonzaga University
Master of Business Administration - MBA
2021
University of Portland
Bachelor of Business Administration - BBA, Marketing
2016 — 2020
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