Claire Bourdon
Chief Marketing Officer @Coopérative Biocoop
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WORK HISTORY
Chief Marketing Officer @Coopérative Biocoop
Ville de Paris, FR
Creation of the direction- Reorganization with several areas of expertise: Marketing Intelligence, Brand, Customer Activation, Media Communication & PR, Digital- Support in the formulation of the structuring objectives of the business project and the definition of tomorrow\'s choices by the members of the cooperative- Alignment of marketing actions with the Biocoop project through an Activist Retail Customer Activation Plan, in line with the structuring objectives- New concept and new communication territory- New media communication strategy allowing better visibility of the brand- Implementation of new processes for greater efficiency and consistency- Management of several crisis and of the turnaround of the organic market- Strong gain in market share
EDUCATION
AgroParisTech
Diploma of engineer, Agronomy - Human Nutrition
HEC Paris
Diploma of management, Marketing
Lycée Saint Louis
Maths Sup Maths Spé Biologie, Mathematics, Biology
ABOUT CLAIRE BOURDON
Experienced marketing director / chief marketing officer / CMO - Experiences within an executive committee / management committee - Expertise in marketing strategy, creation and repositioning of brands (at product & store level), definition and implementation of marketing / communication / digital plan - More than 25 years in retail with a focus on food, in general and specialized distribution companies, in B2C and B2B - Ability to manage teams and transformation projects - In-depth knowledge of CSR issues in the agro-food sectors, with a vision from field to plate facilitated by dual training (engineering and management)- Directorships - Communicative energy To join me : c••••••••@orange.fr
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