Claire Anderson

About Claire Anderson

My expertise lies in crafting tailored marketing solutions that not only meet but exceed the expectations of my clients through radio, digital marketing, promotions, and events.With a passion for driving business growth and increasing market share, I specialize in directing marketing efforts, media planning, and selling innovative ideas. My approach is to think \'outside of the box\' to deliver creative and effective solutions that address the specific needs of each client.I view my clients as partners and friends, deeply valuing their goals and successes. Every day, I am committed to supporting them in every possible way, leveraging SummitMedia\'s extensive reach to help businesses of all sizes meet their key objectives and overcome their challenges.

Experience

1. Senior Account Executive

   SummitMedia

   Sep 2019 — Present · Birmingham, AL, US

   I help local and regional brands grow through data-driven digital strategy and high-impact radio advertising, backed by both local market expertise and national execution power.At SummitMedia, I build custom, multi-channel marketing strategies that connect businesses with their ideal audiences across Birmingham’s top radio stations and advanced digital platforms nationwide. My work spans the full funnel, from awareness to conversion, using channels like Google Search (SEM), Google Local Services Ads, paid social, YouTube TV, Hulu, streaming TV, streaming audio, and other performance-driven digital solutions.From new-business prospecting to campaign strategy and long-term account growth, I partner closely with clients to turn marketing goals into measurable results. My role blends local market insight with access to best-in-class national digital resources, allowing brands to scale intelligently while staying deeply connected to the Birmingham community.I specialize in:• Digital-first, full-funnel marketing strategy• Google SEM, Google LSA, paid social & streaming media• Integrated radio + digital campaign development• New business development & consultative prospecting• Long-term account management & performance optimizationProud to represent 7 powerhouse Birmingham stations, including the top four in the market:WZZK (Home of The Rick Burgess Show), WBPT Classic Rock 106.9, Alabama Football, WBHK, WAGG, WPYA, WBHJ, and Birmingham Mountain RadioPresident’s Club: 2022, 2023, 2024, 2025

Education

• Mississippi State University

  Bachelor of Business Administration - BBA, Business Administration, Marketing and Business Law

  2015 — 2019

• Mississippi State University

  Bachelor's degree, Accounting

  2015 — 2019

Skills

• Time Management
• Small Talk
• Microsoft Excel
• Community Outreach
• Leadership
• Telephone Skills
• Communication
• Microsoft Word
• Curriculum Design
• Cpr Certified