Clair Bagwell

About Clair Bagwell

I’m a multidisciplinary designer and creative lead with an “eagle-eye” for detail, known…

Experience

1. Senior Art Director

   Tpn

   Mar 2023 — Present · Denver, CO, US

   Clients: ExxonMobil, AutoZone, O\'Reilly Auto Parts, NAPA, Advance Auto Parts, Walmart, Take 5 Oil Change, Costco, & Amazon.Developing and executing high-impact, multi-channel campaigns for Mobil 1 retail partners. Creative concepts span national promotions, in-store displays, digital content, and instructing video vendors. By leveraging partnerships with brands like Oracle Red Bull Racing, Hoonigan, & Hot Wheels, Mobil 1 achieved $1 billion in retail sales in 2024.Key Achievements & Responsibilities- Mobil 1™ 50th Anniversary Campaign (2024):Developed the entire design system and key visuals for the national campaign, including microsites for desktop and mobile (both national and retailer-specific, like AutoZone, O\'Reilly, Walmart, GM, and AAP). Produced email banners, digital creative, and large in-store displays for Walmart and AutoZone. Managed the cohesive look and feel across all assets, driving significant sales and volume lifts:AutoZone:+9.23% sales,+11.30% volumeO’Reilly:+10.05% sales,+10.57% volumeWalmart:+6.35% sales,+18.3% volumeRetail-Specific Design Systems:Created design systems tailored to individual retailers & national conference booths.Mobil Delvac™ Campaign (2023–2024):Developed the campaign\'s visual identity and supporting assets.Cross-Functional Collaboration:Partnered with Insight and Strategy to align creative work with retailer goals.Worked closely with production teams to ensure flawless execution and print readiness.Creative Development & Leadership:Brainstormed with ACDs and copywriters to deliver on project objectives.Mentored and coached junior creatives, providing guidance and feedback.Work Ethic & Team Dynamics:Maintained a nimble, efficient approach to handle multiple projects simultaneously.Fostered positive relationships across departments to support a thriving work environment.I approach my work with enthusiasm, curiosity, and a can-do attitude, tackling challenges and delivering great results.

Education

• University of Colorado Denver

  Bachelor of Fine Arts (BFA)

  2011 — 2015

• Virginia Commonwealth University

  Photography

  2009 — 2010

Skills

• Indesign
• Illustrator
• Print Design
• Social Media
• Packaging Design
• Graphics
• Typography
• Public Speaking
• Brochures
• Packaging
• Marketing Strategy
• Graphic Design
• Sales
• Strategic Planning
• Pre-Press
• Social Media Marketing
• Web Design
• New Business Development
• Layout
• Adobe Creative Suite
• Customer Service
• Corporate Identity
• Management
• Logo Design
• Marketing