Chris Odonoghue

About Chris Odonoghue

I\'ve driven growth for some of the world\'s best known sporting goods brands.LEKI, Jetboil, Nordica, Atomic, Kulkea and UVEXHaving the opportunity to lead sales teams for some of the best known outdoor gear brands on the planet has been the ultimate fulfillment of my passion for the outdoors! My experience has been marked with a history of mission accomplishment, promotions and increases in responsibility; starting in specialty retail and then transitioning to driving growth for Industry leading (and emerging) brands at the wholesale level as a sales manager/director. I’ve left every brand I’ve ever led with greater sales volume and improved profitability than when I inherited the responsibility.I’ve achieved the assigned directed sales goals by combining leadership lessons learned at “The Citadel - The Military College of South Carolina” with business teachings from the highly respected sports industry mentors/leaders that I have reported to. They taught me to apply proven leadership principles and strong character to forge productive partnerships with my teams and customers. Those traits are the cornerstone to driving growth, as I focus on transforming sales cultures into customer focused, growth-driven sales teams that provide greater strategic value and significant financial improvements.Specialties- Partnering with retailers to grow their revenue, share, and margin- Go-to-market strategies- Launch, growth, and turnaround situations- CRM Integration- Strategic partnerships- Predictive data analytics- Crafting product roadmap strategies- Balancing omni-channel sales strategies (Amazon, eComm, mass merchant, specialty retail)- Effective brand equity positioning and keyword marketing in today\'s digital world- Consistent cash flow improvement results driven by sales team discipline- Improving P&L performance through: Product mix and price re-engineering Continued, accurate forecasting with S & OP integration. Strategic sales planning and forecasting.

Experience

1. President General Manager

   Leki Usa

   Jul 2024 — Present · Buffalo, NY, US

   LEKI is the leading manufacturer of Ski, Trekking and Trail running poles in the world. It is the dominant pole brand in Ski Racing, dominating every discipline. LEKI\'s product innovations are renown for their durability, function and transformative nature. I am privileged to take the reigns of this historic brand, steeped in heritage, and to lead the US subsidiary into the future.

Education

• The Citadel

  Business

  1984 — 1987

• Siena University

  BS, Sales & Marketing Management

  1987 — 1992

Skills

• Sales
• Sales Management
• Strategic Account Development
• Customer Retention
• Market Planning
• Needs Analysis
• Product Presentation
• Mature Product Growth
• Team Building
• Strategic Planning
• Product Development
• Marketing Strategy
• Merchandising
• Product Launch
• Launching New Brands
• Marketing
• Product Management
• Sales Operations
• Management
• Brand Development
• Retail
• Marketing Management
• Marketing Communications
• Lead Generation
• Leadership
• Pricing
• Product Marketing
• Brand Management
• Sales Presentations
• Trade Shows
• Sporting Goods
• Ski
• New Business Development
• Strategy
• Account Management
• Customer Service
• Business Development