Archana C K

About Archana C K

I’m a Marketing & Communications professional with 14+ years of experience shaping brand narratives, building content ecosystems, and crafting stories that connect deeply with audiences.My strength lies in transforming complex ideas into compelling content—whether it’s through brand storytelling, executive communications, or integrated campaigns. I’ve led content strategies and building Innovation Centers/Center of Excellence (COE\'s) that not only elevate brand presence but also drive engagement, trust, and long-term loyalty.From launching thought leadership platforms to reimagining brand voice, I bring a storyteller’s mindset to every brief and a strategist’s lens to every message. I believe great content isn’t just written—it’s felt, remembered, and shared.My comprehensive skill set encompasses - strategic marketing, content creation, branding Innovation Centers/Center of Excellence (COE\'s), partner marketing, branding, event management, communications, campaign management, social media campaigns and more. enabling me to deliver innovative, results-driven marketing excellence.

Experience

1. Senior Marketing Manager

   Cyient

   Sep 2025 — Present · Bengaluru, IN

Education

• Bangalore University

  MBA, Marketing and HRM

  2008 — 2010

• Visvesvaraya Technological University

  B.E, Electronics and Communication Engineering

  2004 — 2008

• Leeds Beckett University

  M.Sc, Productivity and Innovation Development

  2010 — 2011

Skills

• Pre-Sales
• Channel Partners
• Competitive Analysis
• Start-Ups
• Solution Selling
• Business Planning
• Enterprise Software
• Strategy
• E-Commerce
• Market Research
• Business Development
• Direct Sales
• Consulting
• Consultant
• Business Intelligence
• Team Management
• Data Mining
• Cloud Computing
• Saas
• Salesforce.com
• Marketing
• International Sales
• Market Analysis
• Lead Generation
• Crm
• Sales
• Business Analysis
• New Business Development
• Analytics
• Partner Management
• Leadership